Abafundi


Ukukhangisa  |  Abafundi


Isolezwe: Target Market:
Urban based
Employed or studying
Aged from 16 to 49
LSM's 5 to 10
Male & Female consumers

National Circulation: 55 000+ newspaper daily

Features:
Motoring - Tuesday
Workplace - Thursday
Women's Focus - Thursday

Key Facts:
Published daily Monday to Friday
Published in Zulu. An Independent Newspapers KZN title
Launched Monday 8th April 2002
Selling price R1,50 VAT
Delivered daily with The Mercury


Readership (AMPS 2003B)
Per Insertion Total Readership - 339 (000S) Total % Readership
Market Sector
Black 337 99.6
Other 1 0.4
Gender
Male 212 62.6
Female 126 37.4
Age
16-24 78 23.1
25-34 127 37.6
35-49 93 27.7
50+ 39 11.6
Education
Up to Matric 190 56.3
Matric 114 33.7
Post-Matric 33 10
Work Status
Working full time 113 33.6
Working part-time 63 18.7
Housewife 11 3.5
Student 36 10.7
Retired 12 3.7
Unemployed 101 29.8
Region
Durban 154 45.6
Pietermaritzburg 13 4
KZN 321 94.7
Gauteng 17 5.3